“If Nothing Changes, Nothing Changes.”
If you keep doing the same thing, don’t expect a different result. Most business owners stay stuck because they never stop to change what’s not working.
If you’re ready to do things differently, to fix what’s broken and build something solid, that’s where it all starts.
10 fundamentals of business
The Truth About Building a Real Business
The lessons I learned growing multiple 7-figure businesses (and nearly losing myself in the process).
Download my book chapter “If Nothing Changes, Nothing Changes.”
Free. Real. No spam. No email required!
My story
How a tradie from Newcastle built, scaled, and sold multiple businesses then found his real purpose helping others do the same.
I left school at Year Ten. No degree. No handouts. Just a trade, work ethic, and a belief that if you want something, you’ve got to back yourself.
By 25, my wife and I were running Valley Air out of our three-bedroom home with a fax machine on an old entertainment unit. Deliveries were stacking up in the driveway. Within a decade, we’d built a $10M+ business with 50+ staff and 30 vehicles.
But what I found along the way was even more valuable, I love helping other business owners win. Not with hype. With real tools, real talk, and real results.
That’s why I started ARC Business Development. If you’re building a business and you’re sick of winging it, there’s a better way and I’ll show it to you.
My story
How a tradie from Newcastle built, scaled, and sold multiple businesses then found his real purpose helping others do the same.
I left school at Year Ten. No degree. No handouts. Just a trade, work ethic, and a belief that if you want something, you’ve got to back yourself.
By 25, my wife and I were running Valley Air out of our three-bedroom home with a fax machine on an old entertainment unit. Deliveries were stacking up in the driveway. Within a decade, we’d built a $10M+ business with 50+ staff and 30 vehicles.
But what I found along the way was even more valuable, I love helping other business owners win. Not with hype. With real tools, real talk, and real results.
That’s why I started ARC Business Development. If you’re building a business and you’re sick of winging it, there’s a better way and I’ll show it to you.
What I Stand For
01 | Clarity
You can’t fix what you
can’t see.
02 | Extreme Ownership
Take extreme ownership of everything in your life & business.
03 | Action
If Nothing Changes, Nothing Changes. Do the work.
04 | Family First
Time, presence, and freedom matter more than status.
05 | Legacy
Build something you're proud to pass on.
06 | Accountability
You’ve got to earn the right. No handouts. No excuses.
07 | Real Talk
No bullshit, no filters, just the truth.
08 | Support
You don’t have to do it alone. But you do have to do it.
The Truth About Business (And Why So Many Are Struggling)
You’re flat-out all day but feel like nothing moves forward.
You’re dropping the ball on family, health, or time.
You’ve built something but you’re trapped in it.
You’re tired. Maybe even doubting yourself.
This is normal. But it doesn't have to be that way.
I’ve coached dozens of business owners who felt exactly like this and helped them turn it around fast with real-world strategies, tracking what matters, and getting their head and habits sorted.
You don’t always need to “work harder”. You need the right structure, the right focus, and someone in your corner who’s lived it.
Start With What Actually Matters
Before you grow the business… get clear on the life you want.
Most business owners are flat-out chasing growth, money, team, systems but they haven’t stopped to ask why they’re building it in the first place.
Here’s the truth:
You either build a business that works for your life, or you end up working for it.
Personal goals aren’t some “one day” thing. They’re the foundation. Because once you know what kind of life you actually want, the house, the family time, the farm, the freedom, you can start building a business that gets you there.
Clarity gives you direction. Direction drives your decisions.
Everything starts here.
Download the FREE Personal Goals Worksheet
It’s the exact tool I use to help business owners map out their 10-year vision and finally take control of their time, money, and life.
What’s ARC Business Development All About?
Business is brutal if you’re not ready for it. Most people are winging it way longer than they should. No systems, no strategy, no real clarity. Just a tonne of work and overwhelm.
That’s where ARC comes in.
We help business owners sort their shit out, get focused, and build something that actually works.
What we do:
- Help you get clear on what you want in life and business
- Fix what’s broken (and stop patching over it)
- Build systems that don’t rely on you doing everything
- Keep you accountable so you actually follow through
We don’t do fluff. We don’t do hype. We do real business, real results, and real change.
What’s ARC Business Development All About?
Business is brutal if you’re not ready for it. Most people are winging it way longer than they should. No systems, no strategy, no real clarity. Just a tonne of work and overwhelm.
That’s where ARC comes in. As your dedicated Small Business Coach in Australia, we help business owners sort their sh*t out, get focused, and build something that actually works.
What we do:
- Help you get clear on what you want in life and business
- Fix what’s broken (and stop patching over it)
- Build systems that don’t rely on you doing everything
- Keep you accountable so you actually follow through
We don’t do fluff. We don’t do hype. We do real business, real results, and real change.
Ready to Build a Business That Actually Works (And a Life You Don’t Want to Escape From)?
You’ve got two choices:
1. Keep spinning your wheels, hoping things “settle down.”
2. Or get clear, take action, and back yourself with someone who’s been there.
I’m not here to convince you. I’m here when you’re ready.
